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Forbes: Exiger’s Kody Gurfein On Ways Marketers Can Optimize a Brand for the Digital Space

Home > Perspectives > Forbes: Exiger’s Kody Gurfein On Ways Marketers Can Optimize a Brand for the Digital Space

Exiger Global Head of Marketing, Kody Gurfein is a member of the Forbes Communication Council.

Building a strong online presence takes a village of professionals. Designing a website layout, coding it and ensuring that it is user-friendly takes the time and collaboration of dedicated teammates. A website cannot help a brand meet its strategic goals if customers don’t engage with it, which means the content that lives there, and that which directs users back to it from other sites, must work in harmony to create a great user experience.

Marketers play a large role in ensuring their brands are optimized for the digital space. To help them achieve a goal of boosting online sales and engagement, 14 Forbes Communications Council members offered their best advice their best advice.

Get Objective Validation And Break The Rules

Objectivity is credibility. To break through the noise, work with industry analysts, prioritize third-party validation from customers and demonstrate your team’s depth of expertise through solid thought leadership; it will leave competitors in your dust. Second, break the rules. Stop agonizing over best practices or key performance indicators that never materialize into revenue—lead with your own data and experience

Kody Gurfein

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